Our work on this project is to promote the John Muir Way as a key tourism and outdoor recreation asset, in order to encourage greater participation in walking and cycling and deliver the associated health and economic benefits.
As one of Scotland’s Great Trails, running 134 miles coast to coast across central Scotland, the John Muir Way presents both a unique outdoor experience and a fantastic growth opportunity for local businesses and attractions along the route.
More footfall on the route will create opportunities for business growth and development, which in turn will contribute to stronger and more sustainable local economies, and improved facilities for visitors and communities alike.
Our work on John Muir Way promotion and business engagement has been supported with funding from the Scottish Government and European Community LEADER Programme, VisitScotland, Scottish Enterprise, Sustrans, Scotland Loves Local and Local Authorities along the route.
In addition to tourism promotion, the development of day trip routes has built on the value of the John Muir Way to local communities and as a key asset in the Central Scotland Green Network.
In wider work, funding from LEADER and NatureScot has supported the John Muir Way Greening Study – a blueprint of the opportunities for creating an exemplar green corridor connecting people and nature along the route; and for a series of storymap guides to the accessibility of the route.
Full list of funders: